Burger King is honoring the 70th Anniversary of Mental Health Awareness Month by teaming with Mental Health America with a campaign to #FeelYourWay. The fast food giant has launch a new series of “real meals” where they offer up the ‘Sad Meal’, ‘IDGAF Meal’, ‘Salty Meal’ and more.
no one is happy all the time. and that’s ok. that’s why we created Real Meals in partnership with Mental Health America to encourage everyone to come in and #FeelYourWay. on the 70th anniversary of Mental Health Awareness Month this May, order a Real Meal your way. help support the work of Mental Health America by visiting mentalhealthamerica.net.
The “Real Meals” are only available at a handful of stores with no word on whether or not the plan to expand the promotion. In a press release (read below) Burger King explains the idea of the ‘Real Meals:
“With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the BURGER KING® brand celebrates being yourself and feeling however you want to feel.”
A PRESS RELEASE from Business Wire explains more:
MIAMI–(BUSINESS WIRE)–BURGER KING® restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a WHOPPER® meal based on however they might be feeling. The new boxes, dubbed Real Meals, come in a variety of different moods – and “happy” isn’t one of them. The Real Meal moods include the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal. The boxes can be ordered with the purchase of a WHOPPER® meal, which includes the flame-grilled WHOPPER® sandwich, also known as AMERICA’S FAVORITE BURGER®, plus French fries and a drink.
With the Real Meals campaign, the BURGER KING® brand believes in authenticity and welcomes all guests. A natural extension of encouraging people to “be their way” is encouraging them to “feel their way.” With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the BURGER KING® brand celebrates being yourself and feeling however you want to feel.
To help bring attention to this important cause, the BURGER KING® brand partnered with Mental Health America on the campaign and selected May for launch as it is Mental Health Awareness Month. Mental Health America is the nation’s leading community-based non-profit dedicated to addressing the needs of those living with mental illness and to promoting the overall mental health of all Americans.
A film to support the initiative launches today on YouTube.com/BurgerKing. Shot in 35mm, it takes an intimate and raw look into the reality of feeling your way that’s both empathetic and celebratory. The film also commemorates the classic “Have It Your Way” track from the 1970s BK® commercials, but with a modernized take on the iconic track that abandons the shiny and happy and instead follows individuals staying true to themselves. The chorus of “Have It Your Way” is swapped out with something a bit more revealing and authentic: “Feel Your Way.”
The boxes are available while supplies last at select U.S. restaurants when ordering a WHOPPER® meal. The WHOPPER® Sandwich is a ¼ lb* of savory flame-grilled beef topped with juicy tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions on a soft sesame seed bun. BK® guests can find the limited-edition meals starting today at select restaurants in Austin, Seattle, Miami, Los Angeles and New York City.**
About BURGER KING®Founded in 1954, the Burger King brand is the second largest fast food hamburger chain in the world. The original Home of The Whopper®, the Burger King system operates more than 17,700 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the Burger King brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.
