The song “When the Lights Come On” will be the official song for the Counter-Strike esports tournament Blast Pro Series. The competition takes place July 13 in downtown L.A. This partnership also includes Asking Alexandria’s take on the Blast Pro Series theme music and special event merchandise. Plus there’s more announcements coming in the next few weeks. According to guitarist Ben Bruce:
“I think [esports is] an exciting new platform. If you look at these esports events, there is huge production and even just the energy from the spectators — it’s like an NFL game. And that’s where rock ‘n’ roll is most at home, in a live atmosphere where people are already energized. The marriage of the two is going to be quite magical.”
In regards to them choosing this particular song Ben said:
“When we wrote that song, we wrote it specifically with arena crowds in mind. The whole song itself is about that feeling and about that moment when those lights come on and the show starts. It only exists there and then. That’s the kind of energy that these esports events are capturing and creating now.”
For More information on the Blast Pro Series click here.
