It’s about damn time. In the mid-to-late 90s, Korn was almost always seen in Adidas tracksuits. At the time, Adidas dropped the ball as they were focusing their marketing efforts almost exclusively on athletes. That’s when Puma swooped in and signed a deal with Korn. Frontman Jonathan Davis spoke with Kerrang! in 2021 about the deal saying:
“We switched to Puma because they told us they’d put us in a commercial and give us a little money to wear their shit.”
Now, 26 years after the release of Korn’s A.D.I.D.A.S. (all day I dream about sex), the band is partnering with the company for a new line of gear. According to leaked documents and images obtained by Complex, the line will consist of two sneakers and seven pieces of apparel. The sneakers – Korn x Adidas Campus 00s and Korn x Adidas Supermodified – will both feature Korn’s logo on the right tongue, guitar pick keychains, and art from Korn’s 1997 album Life is Peachy on the insoles. The apparel will include two T-shirts, a hoodie, and two tracksuits. CLICK HERE to view the photos.
The rumors of this partnership were first reported by KicksFinder back in February:
EXCLUSIVE: The American nu metal band KORN will be collaborating with adidas later in 2023 pic.twitter.com/swkWgb1aaI
— KicksFinder (@KicksFinder) February 27, 2023
The collaboration is set to drop in October. No word from Adidas or Korn as to whether or not the rumors are true.
