Greta Van Fleet will be the first rock band to be part of Apple’s “Up Next” series. Apple is using “Up Next” to try and help bands find new audiences through documentaries, live performances, movie videos, and a performance on The Late Late Show with James Corden. Starting on September 5th a documentary of the band with feature a stripped down version of their song “When the Curtains Fall”, along with a look into the band’s backstory and a discussion on the band’s musical influences. Back in April 2017, Apple also had Greta Van Fleet as their “New Artist of the Week”. A trailer for the upcoming documentary can be seen below.